Grant pitched the $2,995 camera to users on three principles to get a filmic look.

1. High Dynamic Range – The camera is capable of 13 stops.
2. Large Sensor – The camera features a 2.5K sensor and EF mount for all your expensive L glass
3. Colour Correction – Each camera comes complete with a full version of DaVinci Resolve and UltraScope.

(sito ufficiale)