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With the iPhone 5, Apple is shifting from a “look at what’s new” mindset to a “look at how much better it is” approach. […] It’s about how the hardware allows for a better experience without having to do anything new. It’s about refining what is already good. […] Ultimately, the iPhone 5 is about making the overall experience better through advancements in mobile technology.

Federico Viticci

Citazione pubblicata da il 13/9/2012 in Citazioni.